Well, lucky me, I had the chance to take part in Surly’s soft opening today for lunch. So, my two little munchkins and I braved the 50° weather and journeyed all the way over the river.
I should say right off the bat that I am fully aware that this was a soft opening, and that problems are to be expected. In fact, one of the main purposes of a soft opening is to help unearth these problems before opening to the public.
The building and location definitely fit the Surly image and style. It’s tucked back into a small industrial area, just like the original brewery. Although it’s a brand-new multi-jillion dollar facility, it’s not flashy, and it sits well with the surrounding warehouses and loading docks.
The parking lot was pretty decent, but I think it will be full most of the time. There is a HUGE line of bike racks out front, and it’s just a block or two from the light rail, so hopefully that’ll cut down on car traffic. The parking lot is not yet painted, so cars were a little jumbled. I’m guessing that may not change until spring.
There’s a nice, big patio out front with a huge fire pit. I don’t know if they’ll be able to serve beer out there, but it will be great if they can. (I could totally see a small cigar bar out there, too.)
Inside, the space is nice and understated. Everything is black, grey, and metal with wooden tables. Lighting levels are nice; not too bright, not too dim. One wall is all glass and faces the brewery.
The hostesses were very friendly. Clearly, they were still working out a system for seating and tracking open seats, but they made it their problem, not ours. Each kid got a nice lunch box full of games and crayons to take to the table.
The main dining room is set up beer hall style: lots of long tables and benches. There were a couple of round tables for larger groups, and plenty of spots to split (or join) the long tables as needed. Squeezing a high chair in was tricky, as the benches prevented putting one on the side of the table, and it was really tight to put it in between tables.
OK, the important part: beer. Surly is promising more than a dozen beers for the official opening on Friday, but today there were only 8 (if I recall correctly: Furious, Bender, Coffee Bender, Cacao Bender, Hell, Cynic, Overrated, and Doomtree.) Glassware was nice and clean, and the beer was good. I would hope they get a little more experimental with the offerings, and have at least one beer engine going most of the time. Again, this was a soft opening, so I wasn’t expecting them to pull out the big guns or anything.
The menu is ambitious. Charcuterie, apps, a couple salads, a few meals, a few sandwiches, some sausages, and some sides. Pretty much everything was rich and heavy. If you like your food smoked, stuffed with fat, and swimming in a sauce or three, you’ll probably dig the menu. If you are vegetarian or have any dietary restrictions, your options will be limited. If you are vegan, you can probably stay home. The menus were disposable, so I assume they will change periodically.
The kids menu was less than ideal. The basic concept was great: pick one drink, one main course, one side, and one dessert. The main courses were good: cheeseburger, pizza, mac & cheese, and I forget what else. Since my kids are vegetarians, it came down to cheese pizza or mac & cheese. The sides were not so great: roasted potatoes, roasted cauliflower, Brussels sprouts, and a few others. Fries, applesauce, fruit cup, carrot sticks, something like that would be a welcome addition. [Side note, fries came with a couple of the sandwiches, but weren’t available on their own on the regular menu or the kids’ menu.]
So, I got the Surly burger and a side of Brussels sprouts, my daughter got mac & cheese with roasted potatoes, and my son got a cheese pizza with cauliflower. (Surly is apparently another word for cheese, because a Surly burger is a burger with cheese on it.)
While we waited for food, we checked out the restroom facilities. In addition to a men’s and women’s room, there were two family/wheelchair rooms, which is awesome. The one we went in was spacious with a changing table, which is awesome. I assume the other was the same. The sink was a little high for children, but not bad. I didn’t get the chance to check out the men’s room.
Our food was being delivered right as we left for the restroom, so we had our food waiting when we returned.
Our table filled up fast. We had two lunch boxes full of toys, three waters, a beer, two juices, and our sippy cups from home before the food came. The pizza came on a large tray with a basket for cauliflower. The mac & cheese was in a small casserole served on a big plate to hold the potatoes. My burger and fries also came on a tray, and the Brussels sprouts were in a mini cast-iron skillet on a hot pad. And a big wheel o’ condiments. Even with the toys packed up for eating, there was NO extra space on the table. A few adults ordering a decent variety of foods would have trouble getting everything on the table.
Oh, here’s something awesome: cloth napkins. I know, there are plenty of restaurants that use cloth napkins; it’s not like Surly invented them. I’m just saying I REALLY like that at a restaurant.
The food was pretty good. My kids both ate more than they have in a long time. My daughter wasn’t thrilled with the roasted potatoes, so I traded her for my fries. (I pretty much knew that was coming.) The potatoes were way underdone; hard and starchy. The cauliflower was good, but not terribly kid-friendly, being topped, sauced, and drizzled, but they each ate a little. The mac & cheese was gone, and a good chunk of the pizza went, too. My burger was fairly basic, but good, with a nice meat-to-bun ratio. The Brussels sprouts were really good: sweet, salty, and nicely browned.
The condiment wheel was nothing to get excited about: ketchup, mustard, two BBQ sauces (one sugary midwestern, one sugary midwestern with smoke), and a hot sauce. I would have expected something a little more special: house-made relish, brown mustard, some super-flaming-death Surly hot sauce, etc.
Then dessert. The kids each got a little ice cream sundae with their meals: Izzy’s vanilla ice cream with some fruity sauce and a dollop of whipped cream on top. I got an 8-layer cake that was pretty amazing.
The service was awful. I’m chalking this up to it being a soft opening, but they’re going to need to do a lot better with the volume I’m assuming they’ll have to handle. If there hadn’t been a platoon of bussers on hand to help our server, I don’t know that we would have even gotten our food. We were there for two hours, and I barely saw him. I would have liked a Coffee Bender with my cake, but I didn’t get the chance to order one. I don’t think he was even aware they had a kids’ menu before we ordered.
About halfway through our lunch, the background music came on. Of the $30 million spent on the brewery, I don’t think much was put into the acoustics. This is a personal pet peeve of mine, and it seems especially bad in all the taprooms and breweries going for an industrial look. A big open room with lots of hard surfaces is going to be noisy. Add a bunch of people drinking, and it’s going to get loud. Background music just makes everything louder. No one can hear the music, no one is enjoying the music, all it does is make everyone talk louder. There are professionals who can help you treat your space for acoustics. Anyone opening a new restaurant or bar should include that in their budget. Fortunately, these professionals can still help after the fact.
Prices were OK, but it can add up on you. A burger, a side, a dessert, two kids’ meals, and 1 1/2 beers came to $60. Dinner and drinks for adults could easily top $50/head, which is outside my comfort zone for casual dining. The kids’ meals were definitely the best deal on the menu. I would totally order one for myself next time if they let me.
So, overall, it was about what I expected. Personally, I’d like to see a couple of lighter options on the menu. I’m not talking Weight Watchers, but maybe a little less duck fat and pork. I had assumed the menu would be meat-heavy and painfully hip, and it was. (It’s not sauce, it’s jus. Or coulis. Or emulsion. Never sauce.) Prices were a touch higher than I’d hoped for food, but not bad for beer ($5 pints/ $3 half-pints). The service was disappointing, considering they probably had no shortage of applicants to choose from, but that’s fixable. Also, I’ll be curious to see how they’re staffed under normal circumstances. (They were staffed out the wazoo today, and I assume they will be for the first couple of weeks while they figure out how to handle volume.) This whole write-up may sound pretty critical, but none of the problems I saw today were outside the realm of “normal” for a soft opening, and all are fixable.
I’m glad we went today, because quite frankly, the place will probably be way too busy for me to bother with for a while.